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267. Derek Thompson. Turning Customers into Cultists // The Atlantic. 2014. December. www.theatlantic.com/magazine/archive/2014/12/turning-customers-into-cultists/382248/.

268. Ibid.

269. David Packman. May I Have Your Attention, Please? // The Mission. 2015. August 10. https://medium.com/the-mission/may-i-have-your-attention-please-19ef6395b2c3#.ijawp0j6o.

270. Mike Murphy. These Are the Most Popular iOS Apps and Games of All Time // Quartz. 2015. September 2. qz.com/492870/these-are-the-most-popular-ios-apps-and-games-of-all-time/.

271. Derek Thompson. The Most Popular Social Network for Young People? Texting // The Atlantic. 2014. June 19. www.theatlantic.com/technology/archive/2014/06/facebook-texting-teens-instagram-snapchat-most-popular-social-network/373043/.

272. Duncan Watts and Peter Dodds. Influentials, Networks, and Public Opinion Formation // Journal of Consumer Research. 2007. December. 34. www.digitaltonto.com/wp-content/uploads/WattsandDoddinfluentials.pdf.

273. Nick Summers. The Truth About Tinder and Women Is Even Worse Than You Think // Bloomberg, July 3, 2014, www.bloomberg.com/news/articles/2014–07–02/the-truth-about-tinder-and-women-is-even-worse-than-you-think.

274. Ibid.

275. Chris Dixon. The Bowling Pin Strategy // CDixon blog. 2010. August 21. cdixon.org/2010/08/21/the-bowling-pin-strategy/.

276. Steve O’Hear. Tinder Rival Bumble Is Majority-Owned by European Dating Behemoth Badoo // Tech Crunch. 2016. March 25. https://techcrunch.com/2016/03/25/bumble-meet-badoo/.

Интерлюдия. Le Panache

277. Tim Peterson. Ten Most Popular Stories on Twitter and Facebook in 2014 // AdvertisingAge. 2014. December 23. adage.com/article/media/ten-popular-stories-twitter-facebook-2014/296361/.

278. Diana I. Tamir and Jason P. Mitchell. Disclosing Information About the Self Is Intrinsically Rewarding // PNAS 109. 2012. № 21. www.pnas.org/content/109/21/8038.full.

279. Alixandra Barasch and Jonah Berger. Broadcasting and Narrowcasting: How Audience Size Affects What People Share // Journal of Marketing Research. 2014. June. 51. № 3. 286–299.

280. Ed Yong. The Incredible Thing We Do During Conversations // The Atlantic. 2016. January 4. www.theatlantic.com/science/archive/2016/01/the-incredible-thing-we-do-during-conversations/422439/.

281. Stephen C. Levinson. Turn-Taking in Human Communication – Origins and Implications for Language Processing // Trends in Cognitive Sciences. 2016. 20. № 1. P. 6–14.

10. Чего хотят люди – I

История о Пэтче Калбертсоне и Ride взята из моего очерка «Эффект Shazam» (The Shazam Effect), опубликованного The Atlantic в 2014 г.

282. Fred Vogelstein. And Then Steve Said, «Let There Be an iPhone,’ ” New York Times Magazine, October 4, 2013, www.nytimes.com/2013/10/06/magazine/and-then-steve-said-let-there-be-an-iphone.html.

283. Jemima Kiss. iPhone Set to Struggle // The Guardian. 2007. June 29. www.theguardian.com/media/2007/jun/29/digitalmedia.news?cat=media&type=article; см. также Tom Smith. Anytime, Anyplace: Understanding the Connected Generation // Universal McCann, September 2007, www.slideshare.net/Tomuniversal/anytime-anyplace-um-global-research-sep-2007-presentation.

284. Revealed: The Eight-Year-Old Girl Who Saved Harry Potter // The Independent. 2015. July 2. www.independent.co.uk/arts-entertainment/books/news/revealed-the-eight-year-old-girl-who-saved-harry-potter-296456.html.

285. Ken Auletta. The Heiress // The New Yorker. 2012. December 10. www.newyorker.com/magazine/2012/12/10/the-heiress-2.

286. William Goldman. Adventures in the Screen Trade. N. Y.: Grand Central, 1983.

287. Warren Buffett. Berkshire Hathaway Letter. 1990. www.berkshirehathaway.com/letters/1990.html.

288. Michael Lewis. The Big Short: Inside the Doomsday Machine. N. Y.: Norton, 2010.

289. Derek Thompson. The Shazam Effect // The Atlantic. 2012. December. www.theatlantic.com/magazine/archive/2014/12/the-shazam-effect/382237/.

290. Carla Guerrero. Producer Aditya Sood ’97 on How the Box Office Hit «The Martian’ Came to Be // Pomona College. 2015. October 8. www.pomona.edu/news/2015/10/08-producer-aditya-sood-’97-how-box-office-hit-“martian”-came-be.

291. Derek Thompson. If You Don’t Watch Sports, TV Is a Huge Rip-Off (So, How Do We Fix It?) // The Atlantic. 2012. December 3. www.theatlantic.com/business/archive/2012/12/if-you-dont-watch-sports-tvis-a-huge-rip-off-so-how-do-we-fix-it/265814/.

292. Brian Raftery. The Best TV Show That’s Ever Been // GQ. 2012. September 27. www.gq.com/story/cheers-oral-history-extended.

293. Jennifer Keishin Armstrong. Seinfeldia: How a Show About Nothing Changed Everything. N. Y.: Simon & Schuster, 2016.

294. Ibid.

295. Письмо автору по электронной почте от Пола Кабаны, 30.03.2016.

296. Lacey Rose and Michael O’Connell. The Uncensored, Epic, Never-Told Story Behind «Mad Men» // Hollywood Reporter. 2015. March 11. www.hollywoodreporter.com/features/mad-men-uncensored-epic-never-780101.

297. Ibid.

298. Derek Thompson. The Mad Men Effect: The Economics of TV’s Golden Age // The Atlantic. 2015. April 3. www.theatlantic.com/business/archive/2015/04/the-mad-men-effect-the-economics-of-tvs-golden-age/389504/.

299. James Hibberd. Game of Thrones Piracy Hits Record High Despite HBO’s Stand-Alone Service // Entertainment Weekly. 2015. April 22. www.ew.com/article/2015/04/21/game-thrones-piracy-record.

300. Jeff Bezos. Amazon Letter to Shareholders. 2016. April 5. www.sec.gov/Archives/edgar/data/1018724/000119312516530910/d168744dex991.htm.

301. David Zurawik and Chris Kaltenbach. Sopranos’ Drives HBO Subscriber Numbers Up // Baltimore Sun. 2000. January 19. articles.baltimoresun.com/2000–01–19/features/0001190248_1_hbo-sopranos-new-subscriptions.

302. Zachary M. Seward. AMC Is Succeeding by Breaking the Rules of Legacy Television // Quartz. 2013. August 13. qz.com/114483/amc-is-succeeding-by-breaking-the-rules-of-legacy-television/.

11. Чего хотят люди – II

При написании этой главы мне очень помогла замечательная книга Билла Брайсона «Беспокойное лето 1927» (One Summer: America, 1927). В ней живо и с использованием фактического материала описывается литературная жизнь 1920-х гг. Я также благодарен Университету Айовы, предоставившему мне диссертацию Джорджа Гэллапа, посвященную изучению читательских привычек жителей штата.