Читать книгу "Код убеждения. Как нейромаркетинг повышает продажи, эффективность рекламных кампаний и конверсию сайта - Кристоф Морен"
Шрифт:
Интервал:
Закладка:
43. Rossiter, J. R. and Silberstein, R. B. (2001). Brain-imaging detection of visual scene encoding in long-term memory for TV commercials. Journalof Advertising Research 41 (2): 13–21.
44. Tusche, A., Bode, S., and Haynes, J. D. (2010). Neural responses to unattended products predict later consumer choices. Journal of Neuroscience 30 (23): 8024–8031.
45. Draganski, B., Gaser, C., Kempermann, G. et al. (2006). Temporal and spatial dynamics of brain structure changes during extensive learning. Journal of Neuroscience 26 (23): 6314–6317.
46. Maguire, E.A.,Woollett, K., and Spiers, H.J. (2006). London taxi drivers and bus drivers: A structural MRI and neuropsychological analysis. Hippocampus 16 (12): 1091–1101.
47. Mercer, A., Deane, C., and McGeeney K. (2016). Why 2016 election pollsmissed their mark. Washington, DC: Pew Research Center.
48. Schneider, J. and Hall, J. (2011). Why most product launches fail. Harvard Business Review (April).
49. Morin, C. (2015). Why emotional PSA affect the brains of adolescents differently than the brains of young adults. In: Digital Citizenship in the 21st Century Monograph (ed. J. Ohler). Santa Barbara: Fielding Graduate University.
50. Randolph, W. and Viswanath, K. (2004). Lessons learned from public health mass media campaigns: Marketing health in a crowded media world. Annual Review of Public Health 25: 419–437.
51. Petty, R.E., Cacioppo, J.T., and Heesacker, M. (1981). Effects of rhethorical questions on persuasion: A cognitive response analysis. Journalof Personality and Social Psychology 40 (3): 432–440.
52. Brehm, S. and Brehm, J. (1981). Psychological Reactance: A Theory of Freedomand Control, 447. New York: Academic Press.
53. Grandpre, J., Alvaro, E. M., Burgoon, M. et al. (2003). Adolescent reactance and anti-smoking campaigns: A theoretical approach. Health Communication 15 (3): 349–366.
54. Farrelly, M. C., Healton, C. G., Davis, K. C. et al. (2002). Getting to the truth: Evaluating national tobacco countermarketing campaigns. American Journal of Public Health 92 (6): 901–907.
55. Rothman, A. J., Martino, S. C., Bedell, B. T. et al. (1999). The systematic influence of gain- and loss-framed messages on interest in and use of different types of health behavior. Personality and Social Psychology Bulletin 25 (11): 1355–1369.
56. Detweiler, J.B., Bedell, B.T., Salovey, P. et al. (1999). Message framing and sunscreen use: Gain-framed messages motivate beach-goers. Health Psychology 18 (2): 189–196.
57. Schneider, T.R., Salovey, P., Pallonen, U. et al. (2001). Visual and auditory message framing effects on tobacco smoking.Journal of AppliedSocial Psychology 31 (4): 667–682.
58. Schneider, T.R., Salovey, P., Apanovitch, A.M. et al. (2001). The effects of message framing and ethnic targeting on mammography use among low-income women. Health Psychology 20 (4): 256–266.
59. Lang, A. (2000). The limited capacity model of mediated message processing. Journal of Communication 50 (1): 46–70.
60. Lang, A., Zhou, S., Schwartz, N. et al. (2000). The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much? Journal of Broadcasting & Electronic Media 44 (1): 94–109.
61. Stanovich, K. E. and West, R. F. (2000). Individual differences in reasoning: Implications for the rationality debate? Behavioral and Brain Sciences 23 (5): 645–665; discussion 665–726.
62. Kahneman, D. (2011). Thinking, Fast and Slow, 511.New York, NY: Farrar, Straus and Giroux.
63. Benson, B. (2016). Cognitive bias cheat sheet, simplified. Medium. Available from: https://medium.com/thinking-is-hard/4-conundrumsof-intelligence-2ab78d90740f.
64. Crocker, J. and Park, L. E. (2004). The costly pursuit of self-esteem. Psychological Bulletin 130 (3): 392–414.
65. Greenberg, J., Pyszczynski, T., Solomon, S. et al. (1993). Effects of self-esteem on vulnerability-denying defensive distortions: Further evidence of an anxiety-buffering function of self-esteem. Journal of ExperimentalSocial Psychology 29 (3): 229–251.
66. Kunda, Z. (1990). The case for motivated reasoning. Psychological Bulletin 108 (3): 480–498.
67. Haselton, M.G. and Nettle, D. (2006). The paranoid optimist: An integrative evolutionary model of cognitive biases. Personality and Social Psychology Review 10 (1): 47–66.
68. Weinstein, N.D. (1980). Unrealistic optimism about future life events. Journal of Personality and Social Psychology 39 (5): 806–820.
69. Gladwell, M. (2005). Blink: The Power of Thinking Without Thinking, 296. New York, NY: Little, Brown and Company.
70. Ariely, D. (2008). Predictably Irrational: The Hi⇨ en Forces that Shape Our Decisions, 310. New York, NY: HarperCollins.
71. Mundell, E.J., (2014). Scientists erase, then restore memories in rats. HealthDay (2 June).
72. Cory, G.A., (2002). MacLean’s evolutionary neuroscience, the CSN model and Hamilton’s rule: Some developmental clinical, and social policy implications. Brain and Mind 3 (1): 151–181.
73. McLean, P.D. (1989). The Triune Brain in Evolution: Role in Paleocerebral Functions, 718. New York, NY: Plenum Press.
74. Narvaez, D. (2007). Tirune ethics: The neurobiological roots of our multiple moralities. New Ideas in Psychology 26: 95–119.
75. Cory, G.A. (2002). McLeans’s evolutionary neuroscience, the CSNmodel and Hamilton’s rule: Some developmental, clinical and social policyimplications. Brain and Mind 3 (1): 151–181.
76. Freud, S. (1915). The Unconscious. In: General Psychological Theory (ed. P. Rieff), 116–150. New York: Collier Books.
77. Freud, S. (1930). Das Unbehagen in der Kulture [Civilization and Its Discontents]. Wien, Austria: Internationaler Psychoanalytischer Verlag.
78. Freud, S. (1922). Beyond the Pleasure Principle. London, Vienna: Intl. Psycho-Analytical.
79. Ayan, S. (2008). Speaking of memory. Scientific American Mind (October/ November): 16–17.
80. Solms, M. (2006). Freud returns. Scientific American Mind 17 (2): 82–88.
81. Dawkins, R. (1976). The Selfish Gene, 368. New York, NY: Oxford University Press.
82. Kahneman, D. and Riis, J. (2005). Living and thinking about it: Two perspectives on life. In: The Science of Well-Being (ed. F.A.H.N. Baylisand B. Keverne), 285–301. Oxford University Press.
Внимание!
Сайт сохраняет куки вашего браузера. Вы сможете в любой момент сделать закладку и продолжить прочтение книги «Код убеждения. Как нейромаркетинг повышает продажи, эффективность рекламных кампаний и конверсию сайта - Кристоф Морен», после закрытия браузера.