Онлайн-Книжки » Книги » 👨‍👩‍👧‍👦 Домашняя » Код убеждения. Как нейромаркетинг повышает продажи, эффективность рекламных кампаний и конверсию сайта - Кристоф Морен

Читать книгу "Код убеждения. Как нейромаркетинг повышает продажи, эффективность рекламных кампаний и конверсию сайта - Кристоф Морен"

306
0

Шрифт:

-
+

Интервал:

-
+

Закладка:

Сделать
1 ... 76 77 78 ... 84
Перейти на страницу:

3. Vranica, S. and Marshall, J. (2016). Facebook overestimated key video metric for two years. Wall Street Journal, 22 September. Available from: https://www.wsj.com/articles/facebook-overestimated-keyvideo-metric-for-two-years-1474586951.

4. Ariely, D. and Berns, G. S. (2010) Neuromarketing: The hope and hype of neuroimaging in business. Nature Reviews Neuroscience 11 (4): 284–292.

5. Fugate, D. L. (2007). Neuromarketing: A layman’s look at neuroscience and its potential application to marketing practice. Journal of Consumer Marketing 24 (7): 385–394.

6. Hubert, M. (2010). Does neuroeconomics give new impetus to economic and consumer research. Journal of Economic Psychology 31 (5): 812–817.

7. Lee, N., Broderick, L., and Chamberlain, L. (2016). What is “neuromarketing”? A discussion and agenda for future research. International Journal of Psychophysiology 63 (2): 199–204.

8. Zurawicki, L. (2010). Neuromarketing: Exploring the Brain of the Consumer, 273. New York: Springer.

9. ARF. (2011). Neurostandard collaboration initiative. Available from: www.thearf.org/assets/neurostandards-collaboration.

10. Falk, E. B., Berkman, E. T., and Lieberman, M.D. (2012). From neural responses to population behavior: Neural focus group predicts population-level media effects. Psychological Science 23 (5): 439–445.

11. Lee, N., Senior, C., Butler, M. et al. (2009). The feasibility of neuroimaging methods in market research. Nature Precedings.

12. Kenning, P., Plassmann, H., and Ahlert, D. (2007). Applications of functional magnetic resonance imaging for market research.Qualitative Market Research: An International Journal, 10 (2) 135–152.

13. Wilhelm, P., Schoebi, D., and Perrez, M. (2004). Frequency estimates of emotions in everyday life from a diary method’s perspective: A comment on Scherer et al.’s survey-study “Emotions in everyday life.” Social ScienceInformation 43 (4): 647–665.

14. Morin, C. (2014). The neurophysiological effect of emotional ads on the brains of late adolescents and young adults Media Psychology. 104. Santa Barbara: Fielding Graduate University.

15. Ehrlich, B. (2015). Guys: Here’s why it’s dumb not to give your girl a gift on Valentine’s Day. MTV News, 9 February. Available from: http://www.mtv.com/news/2074362/valentines-day-presents-chocolates-study/.

16. Dehaene, S. (2014). Consciousness and the Brain: Deciphering How the Brain Codes Our Thoughts, 352. New York: Penguin Books.

17. Mendes, W.B. (2009). Assessing autonomic nervous system activity. In: Methods in Social Neuroscience (ed. E. Harmon-Jones and J.S. Beer), 118–147. New York: Guilford Press.

18. Bechara, A., Damasio, H., Tranel, D. et al. (1997). Deciding advantageously before knowing the advantageous strategy.Science, 275 (5304): 1293–1295.

19. Ravaja,N. (2004).Contributions of psychophysiology to media research: Review and recommendations. Media Psychology 6 (2): 193–235.

20. Hebb, D. O. (1949). The Organization of Behavior, 423. New York: Wiley.

21. Gazzaniga, M. S., Ivry, R. B., and Mangun, G.R. (2009). Cognitive Neuroscience: The Biology of the Mind, 3rd ed., 752. New York: W.W. Norton.

22. DeYoung, C.G. and Gray, J.R. (2009). Personality neuroscience: Explaining individual differences in affect, behavior, and cognition. In: Cambridge Handbook of Personality (ed. P.J.C.G. Matthews), 323–346. New York: Cambridge University Press.

23. Lesica, N. and Stanley, B. (2004). Encoding of natural scene movies bytonic and burst spikes in the lateral geniculate nucleus. Journal of Neuroscience 24 (47): 10731–10740.

24. Kolb, B. and Whishaw, I. Q. (2009). Fundamentals of Human Neuropsychology, 6e, 920. New York: Worth Publishers.

25. Berridge, K.C. (2004). Motivation concepts in behavioral neuroscience. Physiology & Behavior, 81 (2): 179–209.

26. Darwin, C. (1872). The Expression of the Emotions in Man and Animals. London, England: John Murray.

27. Ekman, P. and Friesen,W. V. (1971).Constants across cultures in the face and emotion. Journal of Personality and Social Psychology 17 (2): 124–129.

28. PBS (2002). The Secret Life of the Brain. PBS documentary series.

29. McGaugh, J. (2000). Memory: A century of consolidation. Science 287 (5451): 248–251.

30. Ornstein, R. (1991). The Evolution of Consciousness: Of Darwin, Freud, and Cranial Fire: The Origins of the Way We Think, 326. New York: Simon & Schuster.

31. Panksepp, J. (2004). Affective consciousness: Core emotional feelings in animals and humans. Consciousness and Cognition 14 (1): 30–80.

32. Carlson, N.R. (2007). Physiology of Behavior, 9e, 768.Boston, MA: Pearson Education.

33. Wallbott, H. G. and Scherer, K. R. (1986). How universal and specific is emotional experience? Evidence from 27 countries on five continents. Social Science Information 25 (4): 763–795.

34. DeYoung, C.G., Hirsh, J.B., Shane, M.S. et al. (2010). Testing predictions from personality neuroscience: Brain structure and the Big Five. Psychological Science 21(6): 820–828.

35. Glimcher, P.W. (2009). Neuroeconomics: Decision-Making and the Brain, 556. London, UK: Elsevier.

36. Langleben, D.D., Loughead, J.W., Ruparel, K. et al. (2009). Reduced prefrontal and temporal processing and recall of high “sensation value” ads. Neuroimage 46 (1): 219–225.

37. Tamietto, M., Cauda, F., Corazzini, L.L. et al. (2010). Collicular vision guides nonconscious behavior. Journal of Cognitive Neuroscience 22 (5): 888–902.

38. Plutchik, R. (1991). The Emotions, 236., Lanham, MD: University Press of America.

39. Panksepp, J. (1998). The Foundations of Human and Animal Emotions, 481. New York: Oxford University Press.

40. Hess, U. (2009). Facial EMG.In: Methods in Social Neuroscience (ed. E. Harmon-Jones and J.S. Beer), 70–91. New York: Guilford Press.

41. Knutson, B., Rick, S., Wimmer, G.E. et al. (2007). Neural predictors of purchases. Neuron 53 (1): 147–156.

42. Hare, T. A., O’Doherty, J., Camerer, C.F. et al. (2008). Dissociating the role of the orbitofrontal cortex and the striatum in the computationof goal values and prediction error.Journal of Neuroscience 28 (22): 5623–5630.

1 ... 76 77 78 ... 84
Перейти на страницу:

Внимание!

Сайт сохраняет куки вашего браузера. Вы сможете в любой момент сделать закладку и продолжить прочтение книги «Код убеждения. Как нейромаркетинг повышает продажи, эффективность рекламных кампаний и конверсию сайта - Кристоф Морен», после закрытия браузера.

Комментарии и отзывы (0) к книге "Код убеждения. Как нейромаркетинг повышает продажи, эффективность рекламных кампаний и конверсию сайта - Кристоф Морен"