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Zacharakis, A., Spinelli, S., Timmons, J. A. (2011) Business Plans that Work: A Guide for Small Business, New York, McGraw-Hill.

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Zurawicki, L. (2010) Neuromarketing: Exploring the Brain of the Consumer, Heidelberg, Springer.

Список литературы, использованной для визуализации моделей

Ниже представлены источники, на основе которых мы визуализировали шесть теорий и моделей, включенных в нашу комплексную модель эффективности деятельности, плюс 32, предложенные в части, посвященной реализации. Чтобы эти сложные теории стали доступнее, мы сопроводили их описание иллюстрациями. Рисунки к 55 из 100 моделей основаны на иллюстрациях авторов, хотя зачастую мы добавляли персонажей или символы, что позволяло лучше донести основную мысль. В этом случае мы сопровождаем иллюстрации ремаркой «Источник» (Taken from). Для оставшихся 45 моделей нам пришлось проявить творческий подход, чтобы выразить суть в иллюстрации: авторы моделей не представили собственные идеи графически. В этом случае мы указываем: «По материалам» (Interpretation of ideas found in).

1. Устойчивое развитие

1. Interpretation of ideas found in: Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., de Colle, S. (2010) Stakeholder Theory — The State of the Art, Cambridge, Cambridge University Press.

2. Taken from: Barrett, R. (2006) Building a Values-Driven Organization: A whole system approach to cultural transformation, Oxford, Butterworth-Heinemann.

3. Interpretation of ideas found in: Anderson, R. C., White, R. (2011) Business Lessons from a Radical Industrialist, Hampshire, St. Martin’s Press.

4. Interpretation of ideas found in: Prahalad, C. K. (2004) The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits. Philadelphia, Wharton School Publishing.

5. Interpretation of ideas found in: McDonough, W., Braungart, M. (2002) Cradle to Cradle, remaking the way we make things, New York, North Point Press, and www.c2ccertified.org and www.cradletocradle.com.

6. Taken from: Hart, S. L., Milstein, M. B. (2003) ‘Creating Sustainable Value’, Academy of Management Executive, vol. 17, No.2, pp. 56–67.

7. Interpretation of ideas found in: Trompenaars, F., Woolliams, P. (2010) ‘Re-Defining Sustainability for Long-Term Success’, Intercultural Management Quarterly, Winter 2010, vol. 11, No. 01.

2. Инновации и предпринимательство

1. Taken from: Csikszentmihalyi, M. (1990) Flow: The Psychology of Optimal Experience, New York, Harper & Row. (Чиксентмихайи М. Поток. Психология оптимального переживания. — М.: Альпина нон-фикшн, 2017.)

2. Interpretation of ideas found in: Kirton, M. J. (1976) ‘Adaptors and innovators: A description and measure’, Journal of Applied Psychology, 61, pp. 622–629, and www.kaicentre.com.

3. Taken from: Zacharakis, A., Spinelli, S., Timmons, J. A. (2011) Business Plans that Work: A Guide for Small Business, New York, McGraw-Hill.

4. Taken from: Christensen, C. M., Raynor, M. (2003) The Innovator’s Solution: Creating and Sustaining Successful Growth, Boston, Harvard Business School Press. (Кристенсен К. М., Рейнор М. Е. Решение проблемы инноваций в бизнесе. Как создать растущий бизнес и успешно поддерживать его рост. — М.: Альпина Паблишер, 2014.)

5. Interpretation of ideas found in: Schrage, M. (1999) Serious Play: How the World’s Best Companies Simulate to Innovate, Boston, Harvard Business School Press.

6. Taken from: Chesbrough, H. (2005) Open Innovation: The New Imperative for Creating and Profiting from Technology, Boston, Harvard Business School Press.

7. Interpretation of ideas found in: Govindarajan, V., Trimble, C. (2012) Reverse Innovation: Create far from home, win everywhere, Boston, Harvard Business School Press.