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‹‹35›› Damien Brevers and Xavier Noel, Pathological Gambling and the Loss of Willpower: A Neurocognitive Perspective, Socioaffective Neuroscience & Psychology 3 (September 2013), doi:10.3402/snp.v3i0.21592.

‹‹36›› David Skorton and Glenn Altschuler, America’s Foreign Language Deficit, Forbes, August 27, 2012, https://www.forbes.com/sites/collegeprose/2012/08/27/americas-foreign-language-deficit/#5796b5ac4ddc.

‹‹37›› Suzie Lechtenberg, Is Learning a Foreign Language Really Worth It? Freakonomics, March 6, 2014, http://freakonomics.com/podcast/is-learning-a-foreign-language-really-worth-it-a-new-freakonomicsradio-podcast/.

‹‹38›› Bryan Caplan, The Numbers Speak: Foreign Language Requirements Are a Waste of Time and Money, Library of Economics and Liberty, August 10, 2012, http://econlog.econlib.org/archives/2012/08/the_marginal_pr.html.

‹‹39›› John Cassidy, The Next Crusade: Paul Wolfowitz at the World Bank, New Yorker, April 9, 2007, http://www.newyorker.com/magazine/2007/04/09/the-next-crusade.

‹‹40›› Theo Merz, Russian commuters win free Metro travel if they can prove physical prowess, The Telegraph, November 8, 2013, http://www.telegraph.co.uk/news/worldnews/europe/russia/10437306/Russian-commuters-win-free-Metro-travel-if-they-can-prove-physical-prowess.html.

‹‹41›› Chris Clackum, Frequent Flyer Miles Going Unclaimed, NECN/ NBC, January 26, 2014, http://www.necn.com/news/new-england/_NECN__Frequent_Flyer_Miles_Going_Unclaimed_NECN-247767111.html.

‹‹42›› Blake Fleetwood, Frequent-Flyer Programs Are Convoluted, Mysterious, and a Maddening Fraud, Huffington Post, May 4, 2011, http://www.huffingtonpost.com/blake-fleetwood/frequentflier-programs-ar_b_856623.html.

‹‹43›› Blake Fleetwood, Frequent-Flyer Programs Are Convoluted, Mysterious, and a Maddening Fraud, Huffington Post, May 4, 2011, http://www.huffingtonpost.com/blake-fleetwood/frequentflier-programs-ar_b_856623.html

‹‹44›› Jed Williams and John Swanciger, Why Small Businesses Should Be Utilizing Customer-Loyalty Programs, Entrepreneur, April 25, 2014, https://www.entrepreneur.com/article/233362.

‹‹45›› Best Buy Increases Loyalty Rewards in Move to Spur Sales. 4-traders, April 3, 2014, http://www.4-traders.com/BEST-BUY-CO-INC-11778/news/Best-Buy-Increases-Loyalty-Rewards-in-Move-to-Spur-Sales16603892/.

‹‹46›› Meredith Derby Berg, Turnaround Tales from JC Penney, Best Buy, AdvertisingAge, February 24, 2014, http://adage.com/article/cmo-strategy/turnaround-tales-jc-penney-buy/291813/.

‹‹47›› Fida Chaaban, Social Entrepreneurship Is on the Rise: Soushiant Zanganehpour’s Advice for ‘Treps Acting as Agents of Change’, Entrepreneur Middle East, October 22, 2015, https://www.entrepreneur.com/article/251981.

‹‹48›› Blake Mycoskie, The Founder of TOMS on Reimagining the Company’s Mission, Harvard Business Review, 2016, https://hbr.org/2016/01/the-founder-of-toms-on-reimagining-the-companys-mission.

‹‹49›› Jeff Chu, Toms Sets Out To Sell A Lifestyle, Not Just Shoes, Fast Company, June 17, 2013, https://www.fastcompany.com/3012568/blake-mycoskie-toms.

‹‹50›› Laura L. Carstensen, The Influence of a Sense of Time on Human Development, Science 312, no. 5782 (2006): 1913–15, doi:10.1126/science.1127488.

Глава 8. Привычка

‹‹1›› Anna Rose Childress, Ronald N. Ehrman, Ze Wang, Yin Li, Nathan Sciortino, Jonathan Hakun, William Jens, et al, Prelude to Passion: Limbic Activation By ‘unseen’ drug and Sexual Cues, PloS One 3, no. 1 (2008): e1506, doi:10.1371/journal.pone.0001506.

‹‹2›› Kimberly A. Young, Teresa R. Franklin, David C. S. Roberts, Kanchana Jagannathan, Jesse J. Suh, Reagan R. Wetherill, Ze Wang, Kyle M. Kampman, Charles P. O’Brien, and Anna Rose Childress, Nipping Cue Reactivity in the Bud: Baclofen Prevents Limbic Activation Elicited by Subliminal Drug Cues, Journal of Neuroscience 34, no. 14 (2014): 5038–43, doi:10.1523/JNEUROSCI.4977-13.2014.

‹‹3›› Gabrielle Giffords, https://en.wikipedia.org/wiki/Gabrielle_Giffords.

‹‹4›› Todd Ackerman, Meet Therapy Team Helping Giffords, Houston Chronicle, November 20, 2011, http://www.chron.com/news/houston-texas/article/Meet-therapy-team-helping-Giffords-2279624.php.

‹‹5›› Bogdan Draganski, Christian Gaser, Volker Busch, Gerhard Schuierer, Ulrich Bogdahn, and Arne May, Neuroplasticity: Changes in Grey Matter Induced by Training, Nature 427, no. 6972 (2004): 311–12, doi:10.1038/427311a.

‹‹6›› Antonella Gasbarri, Assunta Pompili, Mark G. Packard, and Carlos Tomaz, Habit Learning and Memory in Mammals: Behavioral and Neural Characteristics, Neurobiology of Learning and Memory 114 (October 2014): 198–208, doi:10.1016/j.nlm.2014.06.010.

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