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‹‹26›› Ulrike Malmendier and Geoffrey Tate, CEO Overconfidence and Corporate Investment, The Journal of Finance 60, no. 6 (2005): 2661–2700, doi:10.1111/j.1540–6261.2005.00813.x.

‹‹27›› Ioannis S. Salamouris, How Overconfidence Influences Entrepreneurship, Journal of Innovation and Entrepreneurship 2 no. 1 (2013): 8, doi:10.1186/2192-5372-2-8.

‹‹28›› Markus Glaser and Martin Weber, Overconfidence and Trading Volume, SSRN Scholarly Paper ID 976374, Rochester, NY: Social Science Research Network, https://papers.ssrn.com/abstract=976374.

‹‹29›› Todd R. Zenger, Explaining Organizational Diseconomies of Scale in R&D: Agency Problems and the Allocation of Engineering Talent, Ideas, and Effort by Firm Size, Management Science 40, no. 6 (1994): 708–729.

‹‹30›› Brian Wu and Anne Marie Knott, Entrepreneurial Risk and Market Entry, Management Science 52, no. 9 (2006): 1315–1330.

‹‹31›› Michael Hoerger, Benjamin P. Chapman, Ronald M. Epstein, and Paul R. Duberstein, Emotional Intelligence: A Theoretical Framework for Individual Differences in Affective Forecasting, Emotion 12, no. 4 (2012): 716–25, doi:10.1037/a0026724.

‹‹32›› Daniel Kahneman, Evaluation By Moments: Past and Future, In Choices, Values and Frames, eds. D. Kahneman and A. Tversky (New York: Cambridge University Press, 2000).

‹‹33›› Timothy D. Wilson and Daniel T. Gilbert, Affective Forecasting: Knowing What to Want, Current Directions in Psychological Science 14, no. 3 (2005): 131–134, doi:10.1111/j.0963–7214.2005.00355.x.

‹‹34›› Yo (app), https://en.wikipedia.org/wiki/Yo_(app).

‹‹35›› The World’s Most Innovative Companies: Amazon.com, Forbes, http://www.forbes.com/companies/amazon.

‹‹36›› Hayley Tsukayama, What Amazon’s Learned from a Decade of Prime, Washington Post, February 3 2015, https://www.washingtonpost.com/news/the-switch/wp/2015/02/03/what-amazons-learned-from-a-decade-of-prime/.

‹‹37›› Sarah Perez, Amazon Announces new Dash-powered Devices that can Auto-reorder Your Coffee, Air Filters, and More, TechCrunch, 2016, https://techcrunch.com/2016/11/22/amazon-announces-new-dash-powered-devices-that-can-auto-reorder-your-coffee-air-filters-and-more/?ncid=rss&utm_source=feedburner&utm_me-dium=feed&utm_campaign=Feed%3A+Techcrunch+%28Tech-Crunch%29.

‹‹38›› JuJu Chang and Mary Marsh, The Google Diet: Search Giant Overhauled Its Eating Options to ‘Nudge’ Healthy Choices, ABC News, January 25 2013, http://abcnews.go.com/Health/google-diet-searchgiant-overhauled-eating-options-nudge/story?id=73901.

‹‹39›› James Franklin, The Science of Conjecture: Evidence and Probability before Pascal (Baltimore, MD: Johns Hopkins University Press, 2001), 241.

‹‹40›› Occam’s razor, https://en.wikipedia.org/wiki/Occam’s_razor.

‹‹41›› Lee Ross and Richard Nisbett, The Person and the Situation: Perspectives of Social Psychology (London: Pinter & Martin Ltd, 2012).

‹‹42›› Kurt Lewin, A Dynamic Theory of Personality (New York and London: McGraw-Hill Book Company, Inc., 1935).

Глава 6. Нейрохакинг

‹‹1›› Mauricio Estrella, How a Password Changed My Life, May 14 2014, https://medium.com/the-lighthouse/how-a-password-changed-my-life-7af5d5f28038#.t1drsgv3s.

‹‹2›› Личная беседа с Маурисио Эстрельей, 9 февраля 2017 года.

‹‹3›› D. J. Bem, Self-perception Theory, Advances in Experimental Social Psychology, ed. Leonard Berkowitz (New York: Academic, 1972).

‹‹4›› Психологи спорят, связано это с когнитивным диссонансом или со взглядами на свое прошлое поведение. Аргументы в пользу первого предположения см.: Leon Festinger, A Theory of Cognitive Dissonance, (Stanford, CA: Stanford University Press, 1957). Аргументы в пользу второго предположения см.: D. J. Bem, Self-Perception: An Alternative Interpretation of Cognitive Dissonance Phenomena, Psychological Review 74 (1967): 183–200.

‹‹5›› Benjamin Franklin, Autobiography of Benjamin Franklin [Edited from His Manuscript], ed. John Bigelow (Philadelphia: Lippincott, 1868).

‹‹6›› Rosanna E. Guadagno, Adam Lankford, Nicole Muscanell, Bradley Okdie, and Debra McCallum, Social Influence in the Online Recruitment of Terrorists and Terrorist Sympathizers: Implications for Social Psychology Research, Revue Internationale de Psychologie Sociale 23 (2010): 25–56.

‹‹7›› F. M. Haemmerlie and R. L. Montgomery. 1984. Purposefully Biased Interactions: Reducing Heterosocial Anxiety Through Self-Perception Theory, Journal of Personality and Social Psychology 47 (1984): 900–908.

‹‹8›› F. M. Haemmerlie and R. L. Montgomery, Self-Perception Theory and Unobtrusively Biased Interactions: A Treatment for Heterosocial Anxiety, Journal of Counseling, Psychology 29 (1982): 362–370.

‹‹9›› Pablo Brinol and Richard E. Petty, Overt Head Movements and Persuasion: A Self-Validation Analysis, Journal of Personality and Social Psychology 84, no. 6 (2003): 1123–1139.

‹‹10›› Stuart Valins, Cognitive Effects of False Heart-Rate Feedback, Journal of Personality and Social Psychology 4, no. 4 (1966): 400–408, doi:10.1037/h0023791.

‹‹11›› Stuart Valins, Cognitive Effects of False Heart-Rate Feedback, In Experimental Social Psychology, eds. Chester A. Insko and John Schopler (New York and London: Academic Press, 2013).