Читать книгу "Мужские бренды. Создание и продвижение товаров для сильного пола - Марк Тангейт"

Butterfield, Leslie (2005), Enduring Passion: The Story of the Mercedes-Benz Brand, John Wiley & Sons, Chichester.

Elms, Robert (2005), The Way We Wore, Picador, London.

Flusser, Alan (2002), Dressing the Man, HarperCollins, New York.

Foulkes, Nick (2005), Dunhill by Design, Flammarion, Paris.

Kiley, David (2004), Driven: Inside BMW, the Most Admired Car Company in the World, John Wiley & Sons, Hoboken, New Jersey.

Mansfield, Havey C. (2006), Manliness, Yale University Press, New Haven and London.

Salzman, Marian, Matatha, Ira & O’Reilly, Ann (2005), The Future of Men, Palgrave MacMillan, New York.

Зальцман Мэриан, Мататиа Айра, О’Райли Энн. Новый мужчина: маркетинг глазами женщин. – СПб.: Питер; Коммерсантъ, 2008.

Winder, Simon (2006), The Man Who Saved Britain, Picador, London.

Интернет-ресурсы

Ask Men (www.askmen.com).

Advertising Age (www.adage.com).

BBC News (www.news.bbc.co.uk).

Brandweek (www.brandweek.com).

Cosmetics Design Europe (www.cosmeticsdesign-europe.com).

Esomar (www.esomar.com).

Health Protection Agency (www.hpa.org.uk).

LexisNexis (www.lexisnexis.com).

Men’s Health Forum (www.menshealthforum.org.uk).

Salon.com (www.salon.com).

Wired (www.wired.com).

World Advertising Research Centre (www.warc.com).

World Health Organisation (www.who.int).

Worth Global Style Network (www.wgsn.com).