Читать книгу "Без раздумий. Скрытые силы, заставляющие нас покупать - Гарри Беквит"

Нацелена ли она больше на достижение положительных результатов, чем на избегание отрицательных?

Борьба с синдромом дефицита внимания

Способны ли вы достучаться даже до человека, который говорит по сотовому? Или, если органы чувств вашего потенциального покупателя заняты чем-то другим, вас, скорее всего, не заметят?

Уверены ли вы, что завоевываете не просто внимание, но длительное внимание потенциальных клиентов, становясь знакомым для них и облегчая им выбор?

Добиваетесь ли вы внимания честным и естественным путем?

Главенствующая роль настроя

Создаете ли вы впечатление исключительного качества своего товара или услуги?

Создавая впечатление превосходного качества, все ли маркетинговые каналы вы используете?

Полностью ли вы отслеживаете все процессы, удостоверяясь, что отвечаете ожиданиям клиента (или превосходите их)?

Библиография

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"The Unicycling Clown Phenomenon: Talking, Walking and Driving With Cell Phone Users," Ira E. Hyman, Applied Cognitive Psychology 24 (9), December 2009.

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"Mind-Set Matters Exercise and the Placebo Effect," Ellen Langer and Alia Crum, Psychological Science, February 2007.

Видеоролик «Невидимая горилла» можно посмотреть на http://viscog.beckman.uiuc.edu/grafs/demos/15.html