Читать книгу "Ритейл-маркетинг. Практики и исследования - Йенс Нордфальт"

Howard, John A., and Jagdish N. Sheth (1967), «A theory of buyer behavior», Proceedings of the 1967 Winter Conference of the American Marketing Association, 1967, Reed Moyer (ed.).

Hoyer, Wayne D. (1984), «An examination of consumer decision making for a common repeat purchase product», Journal of Consumer Research, 11, December, 822–829.

Huber, Joel, John Payne och Christopher Puto (1982), «Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis», Journal of Consumer Research, 9, June, 90–98.

Huber, Joel, and Christopher Puto (1983), «Market boundaries and product choice: Illustrating attraction and substitution effects», Journal of Consumer Research, 10, June, 31–44.

Hui, Michael K., and John E. G. Bateson (1991), «Perceived control and the effects of crowding and consumer choice on the service experience», Journal of Consumer Research, 18, September, 174–184.

Hui, Michael K., Laurette Dube and Jean-Charles Chebat (1997), «The impact of music on consumers’ reactions for services», Journal of Retailing, 73, 1, 87 – 104.

Hui, Sam K., Eric T. Bradlow, and Peter S. Fader (2009), «Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior», Journal of Consumer Research, 36, October, 478–493.

Information Resources, Inc. (1993), «Managing your business in an EDLP environment», Chicago: IRI.

Inman, J. Jeffrey, Russell S. Winer, and Roselina Ferraro (2009), «The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making», Journal of Marketing, 73, September, 19–29.

Inman, J. Jeffrey, Leigh McAlister, and Wayne D. Hoyer (1990), «Promotional signal: Proxy for a price cut?», Journal of Consumer Research, 2, 7, June, 74–81.

Iyer, Easwar S. (1989), «Unplanned purchasing: Knowledge of shopping environment and time pressure», Journal of Retailing, 65, 1, 40–57.

Janiszewski, Chris (1988a), «Preconscious processing effects: The independence of attitude formation and conscious thought», Journal of Consumer Research, 15, September, 199–209.

Janiszewski, Chris (1988b), «The influence of nonattended material on the processing of advertising claims», Journal of Marketing Research, 27, August, 263–278.

Johansson, Ulf, and Jens Nordfalt (forthcoming), «Special issue on retailing research from the Nordic countries», Journal of Retailing and Consumer Services.

Julander, Claes-Robert (1984), Extrapriser och veckoannonser: Effekter av dagligvaruhandelns SA/VA-aktiviteter, Stockholm: EFI.

Kahn, Barbara E., and Synthia Huffman (1998), «Variety for sale: Mass customization or mass confusion?», Journal of Retailing, 74, 4, 491–513.

Kahn, Barbara E. and Leigh McAlister (1997), Grocery revolution: The new focus on the consumer, Reading, MA: Addison-Wesley.

Kahn, Barbara E., and Brian Wansink (2004), «The influence of assortment structure on perceived variety and consumption quantities», Journal of Consumer Research, 30, March, 519–533.

Kaltcheva, Velitchka D., and Barton A. Weitz (2006), «When should a retailer create an exciting store environment?», Journal of Marketing, 70, January, 107–118.

Kamakura, Wagner A., and Wooseong Kang (2007), «Chain-wide and store-level analysis for cross-category management», Journal of Retailing, 83, 2, 159–170.

Kellaris, James J. (1992), «Consumer aesthetics outside the lab: Preliminary report on a musical field study», Advances in Consumer Research, 2, 9, 730–734.

Kellaris, James J., and Moses B. Altsech (1992), «The experience of time as a function of musical loudness and gender of listener», Advances in Consumer Research, 19, 725–729.

Kellaris, James J., and Robert J. Kent (1991), «Exploring tempo and modality effects on consumer responses to music», Advances in Consumer Research, 18, 243–248.

Kellaris, James J., and Robert J. Kent (1992), «The influence of music on consumers’ temporal perceptions: Does time fly when you’re having fun?», Journal of Consumer Psychology, 1, 4, 365–376.

Kellaris, James J., and Susan Powell Mantel (1994), «The influence of mood and gender on consumers’ time perceptions», Advances in Consumer Research, 21, 524–528.

Kellaris, James J., Susan Powell Mantel, and Moses B. Altsech (1996), «Decibels, disposition, and duration: The impact of musical loudness and internal states on time perceptions», Advances in Consumer Research, 23, 498–503.

Kellaris, James J., and Ronald C. Rice (1993), «The influence of tempo, loudness, and gender of listener on responses to music», Psychology and Marketing, 10, 1, January, 15–29.

van Kenhove, Patrick, and Patrick Desrumaux (1997), «The relationship between emotional states and approach and avoidance behaviors in retailing», The International Review of Retailing, Distribution and Consumer Research, 7, 4, 351–368.

Kim, Hyeong Min (2006), «Consumers’ responses to price presentation formats in rebate advertisements», Journal of Retailing, 82, 4, 309–317.

Kocas, Cenk, and Jonathan D. Bohlmann (2008), «Segmented Switchers and Retailer Pricing Strategies», Journal of Marketing, 72, May, 124–142.

Kollat, David T. and Ronald T. Willett (1967), «Customer impulse purchase behavior», Journal of Marketing Research, 4, February, 21–31.

Kollat, David T. and Ronald T. Willett (1969), «Is impulse purchasing really a useful concept for marketing decisions?», Journal of Marketing, 33, January, 79–83.

Kopalle, Praveen K. (2010), «Modeling Retail Phenomena», Journal of Retailing, 86, 2, 117–124.

Kotler, Philip (1973), «Atmospherics as a marketing tool», Journal of Retailing, 49, 4, 48–64.

Kotzan, Jeffrey E. and Robert V. Evanson (1969), «Responsiveness of drug sales to shelf space allocations», Journal of Marketing Research, VI, November, 465–469.

Krishna, Aradhna (2006), «Interaction of senses: The effect of vision versus touch on the elongation bias», Journal of Consumer Research, 32, 4, 557–566.

Krishna, Aradhna, May O. Lwin, and Maureen Morrin (2010), «Product scent and memory», Journal of Consumer Research, 37, 1, 57–67.

Krishna, Aradhna, Imram S. Currim, and Robert W. Shoemaker (1991), «Consumer perceptions of promotional activity», Journal of Marketing, 55, April, 4 – 16.

Krishnan, Balaji, C, Abhijit Biswas och Richard G. Netemeyer (2006), «Semantic cues in reference price advertisements. The moderating role of cue concreteness», Journal of Retailing, 82, 2, 95 – 104.