Читать книгу "Ритейл-маркетинг. Практики и исследования - Йенс Нордфальт"

Bultez, Alain, and Philippe Naert (1988), «S.H.A.R.P.: shelf allocation for retailiers’ profit», Marketing Science, 7, 3, 211–231.

Bultez, Alain, Philippe Naert, Els Gijsbrechts, and Piet Vanden Abeele (1989), «Asymmetric cannibalism in retail assortments», Journal of Retailing, 65, 2, 153–192.

Burke, Raymond R. (2009), «Behavioral effects of digital signage», Journal of Advertising Research, June, 180–185.

Buttle, Francis (1984), «Merchandising», European Journal of Marketing, 18, 6/7, 104–123.

Backstrom, Kristina, and Ulf Johansson (2006), «Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives», Journal of Retailingand Consumer Services, 23, 417–130.

Caldwell, Clare, and Sally A. Hibbert (2002), «Musical preference», Psychology & Marketing, 19, 11, 895–913.

Cameron, Michaelle Ann, Julie Baker, Mark Peterson och Karin Braunsberger (2003), «The effects of music, wait-length evaluation, and mood on a low-cost wait experience», Journal of Business Research, 56, 421–430.

Campo, C., E. Gijsbrechts, T. Gossens och A. Verhetsel (2000), «The impact of location factors on the attractiveness and optimal space shares of product categories», International Journal of Research in Marketing, 17, 255–279.

Campo, Katia, Els Gijsbrechts och Patricia Nisol (2004), «Dynamics in consumer response to product unavailability: Do stock-out reactions signal response to permanent assortment reductions?», Journal of Business Research, 57, 8, 834–843.

Carpenter, Jason and Marguerite Moore (2008), «US consumers’ perceptions of non-price retail promotions», International Journal of Retail & Distribution Management, 36, 2, 111–123.

Category management: Best practicis report (1993), public-erad av FMI, the Food Marketing Group, Washington DC.

Chandon, Pierre, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young (2009), «Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase», Journal of Marketing, 73, November, 1 – 17.

Chandon, Pierre and Nailya Ordabayeva (2009), «Supersize in one dimension, downsize in three dimensions; effects of spatial dimensionality on size perceptions and preferences», Journal of Marketing Research, 46, December, 739–753.

Chandon, Pierre, Brian Wansink och Gilles Laurent (2000), «A benefit congruency framework of sales promotion effectiveness «Journal of Marketing, 64, October, 65–81.

Chandrashekaran, Rajesh, och Dhruv Grewal (2006), «Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format», Journal of Business Research, 59, October, 1063–1071.

Chebat, Jean-Charles, Claire Gelinas Chebat och Dominique Vaillant (2001), «Environmental background music and in-store selling», Journal of Business Research, 54, 115–123.

Chebat, Jean-Charles, och Richard Michon (2003), «Impact of ambient odors on mall shoppers’ emotions, cognition, and spending: A test of competetive causal theories», Journal of Business Research, 56, 529–539.

Chebat, Jean-Charles, and Maureen Morrin «Colors and cultures: Exploring the effects of mall decor on consumer perceptions», Journal of Business Research, 60, 3, 189–196.

Chernev, Alexander (2008), «The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic», Journal of Marketing Research, 45, April, 171–181.

Chevalier, Michel (1975a), «Increase in sales due to in-store display», Journal of Marketing Research, 12, November, 426–431.

Chevalier, Michel (1975b), «Substitution patterns as a result of display in the product category»,Journal of Retailing, 51, 4, 65–88.

Cialdini, Robert B. (2007), Influence, New York: William Morrow and Company, Inc.

Cobb, Cathy and Wayne D. Hoyer (1986), «Planned versus impulse purchasing behavior», Journal of Retailing, 92, July, 66–70.

Cornelius, Britta, Martin Natter, and Corinne Faure (2010), «How Storefront Displays Influence Retail Store Image», Journal of Retailing and Consumer Services, 17, 143–151.

Corstsjens, Jean, and Marcel Corstjens (1995), Store wars, Chichester, U.K.: Wiley.

Corstjens, Marcel, and Peter Doyle (1981), «A model for optimizing retail space allocations», Management Science, 27, 7, 822–833.

Corstjens, Marcel, och Peter Doyle (1983), «A dynamic model for strategically allocating retail space», Journal of Operational Research Society, 34, 10, 943–951.

Corstjens, Marcel, Rajiv Lai och Judy Corstjens (1994), «Shelf space allocation for store brands», Working paper no. 1305, Stanford University.

Cox, Keith (1964), «The responsiveness of food sales to shelf space changes in supermarkets», Journal of Marketing Research, 1, May, 63–67.

Cox, Keith (1970), «The effect of shelf space upon sales of branded products», Journal of Marketing Research, 7, February, 55–58.

Curhan, Ronald C. (1972), «The relationship between shelf space and unit sales in supermarkets», Journal of Marketing Research, 9, November, 406–412.

Curhan, Ronald C. (1973), «Shelf space allocation and profit maximization in mass retailing», Journal of Retailing, 37, July, 54–60.

Curhan, Ronald C. (1974a), «The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets», Journal of Marketing Research, 11, August, 286–294.

Curhan, Ronald C. (1974b), «Shelf space elasticity: Reply», Journal of Marketing Research, 11, May, 221–222.

Danaher, Peter J., och Roderick J. Brodie (2000), «Understanding the characteristics of price elasticities for frequently purchased packaged goods», Journal of Marketing Management, 16, 917–936.

Darke, Peter R., och Cindy M. Y. Chung (2005), «Effects of pricing and promotion on consumer perceptions: It depends on how you frame it», Journal of Retailing, 81, 1, 35–47.

Davies, Barry, Dion Kooijman och Philippa Ward (2003), «The sweet smell of success: Olfaction in retailing», Journal of Marketing Management, 19, 611–627.

Deherder, Rick, and Dick Blatt (2010), Shopper Intimacy, a practical guide to leveraging marketing intelligence to drive retail success, Pearson Education Inc., FT Press, New Jersey.

Dekimpe, Marnik G., och Dominique M. Hanssens (1995), «The persistence of marketing effects on sale», Marketing Science, 14, 1, 1 – 21.

Dekimpe, Marnik G., och Dominique M. Hanssens (1999), «Sustained spending and persistent response: A new look at long-term marketing profitability», Journal of Marketing Research, 36, 397–412.