Читать книгу "Сильный бренд. От стратегии и бренд-дизайна до статуса и лидерства - Элис Тибо"

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Comstock B. The Future of Storytelling // vimeo.com/105688930.

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Troutman C. LL Bean Customers Share Their Stories of Lifetime Guarantee // Bangor Daily News. 2018. February 15 // bangordailynews.com/2018/02/15/business/ll-bean-customers-share-their-stories-of-lifetime-guarantee.

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Cisco Portugal. Internet of everything — Circle Story // YouTube.com, August 13 2014 // youtube.com/watch?v=3D8Fkn5fJg0.

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Red Bull (n.d). Pedro Barros Takes a Skateboarding World Tour to See the Bigger Picture // redbull.com/us-en/pedro-barros-the-bigger-picture.

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Google. Google Search: reunion // YouTube.com, November 13 2013 // youtube.com/watch?v=gHGDN9-oFJE.

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Tesla (n.d.). Tesla Customer Stories // Tesla.com // tesla.com/customer-stories.

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Microsoft (n.d.). Microsoft Story Labs // Microsoft.com // news.microsoft.com/stories.

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Bannan K.J. CMos Explore Digital Domain // Adweek. 2010. September 13 // adweek.com/brand-marketing/cmos-explore-digital-domain-103250.

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Google (n.d.). Year in Search 2017 // Google.com // trends.google.com/trends/yis/2017/GLOBAL.

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Comstock B. The Future of Storytelling // vimeo.com/105688930.

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Federal Express (n.d.). I Am Fedex // creativeinferno.com/video-work/i-am-fedex-videos/.

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Dove (n.d.). The Dove Self-Esteem Project // Dove.com // dove.com/us/en/dove-self-esteem-project/our-mission.html.

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Olympic Games. P&G Promotes Love over Bias, with Latest ‘Thank You, Mom,’ Campaign // olympic.org, Nov. 2 2017 // olympic.org/news/p-g-promotes-love-over-bias-with-latest-thank-you-mom-campaign-1.

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Jenkins H. Transmedia Storytelling 101 // Confessions of an Aca-fan (Henry Jenkins weblog), March 21. 2007 // henryjenkins.org/blog/2007/03/transmedia_storytelling_101.html.

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Котлер Ф., Армстронг Г., Сондерс Дж., Вонг В. Основы маркетинга. М.: Диалектика, 2019.

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Речь о Philadelphia Eagles — клубе Национальной футбольной лиги (американский футбол). Прим. пер.

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Пожизненная ценность клиента — прогноз общего дохода от всех будущих отношений с ним. Прим. пер.

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Nicola S., Behrmann E. ‘Peak Car’ and the End of an Industry // Bloomberg. 2018. August 16 // bloomberg.com/news/articles/2018-08-17/-peak-car-and-the-end-of-an-industry.

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Американские компании, занимающиеся организацией турниров по хоккею и бейсболу / софтболу соответственно. Прим. пер.

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Medallia, medallia.com.

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GutCheck, gutcheckit.com.

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Validately, validately.com; FocusVision, focusvision.com/products/revelation.

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В выдержанных сырах появляются белые кристаллы тирозина (одна из аминокислот) или кристаллы лактата кальция (соль молочной кислоты). Они хрустят — в отличие от основной массы сыра. Прим. пер.

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Venkatraman V., Dimoka A., Pavlou P.A. et al. Predicting Advertising Success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling // Journal of Marketing Research. 2015. Vol. 52. No. 4. Pp. 436–452.

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Reutskaja E., Nagel R., Camerer C.F., Rangel A. Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study // American Economic Review. 2011. Vol. 101. No. 2. Pp. 900–926.

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Cerf M., Greenleaf E., Meyvis T., Morwitz V.G. Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications // Journal of Marketing Research. 2015. Vol. 52. No. 4. Pp. 530–545 // journals.sagepub.com/doi/10.1509/jmr.13.0606.

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Chen Y.-P., Nelson L.D., Hsu M. From ‘Where’ to ‘What’: Distributed Representations of Brand Associations in the Human Brain // Journal of Marketing Research. 2015. Vol. 52. No. 4. Pp. 453–466.

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Chan H.-Y., Boksem M., Smidts A. Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates // Journal of Marketing Research. 2018.

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Knutson B., Rick S., Wimmer G.E. et al. Neural Predictors of Purchases // Neuron. 2007. Vol. 53. No. 1, 147–156.

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Chen Y.-P., Nelson L.D., Hsu M. From ‘Where’ to ‘What’: Distributed Representations of Brand Associations in the Human Brain // Journal of Marketing Research. 2015. Vol. 52. No. 4. Pp. 453–466.

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Schaefer M.l, Berens H., Heinze H.-J., Rotte M. Neural Correlates of Culturally Familiar Brands of Car Manufacturers // Neuroimage. 2006. Vol. 31. No. 2. Pp. 861–865.

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Smith M.E. Reducing Fear in Advertising Shelter Pets // NMBSA blog. 2016. June 14.

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Barnett S.B., Cerf M. A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers // Journal of Consumer Research. 2017. Vol. 44. No. 1. Pp. 160–181 // doi.org/10.1093/jcr/ucw083.

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Barnett S.B., Cerf M. Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes // ACR North American Advances in Consumer Research, 2018.

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Barnett S.B., White H.M., Cerf M. Keep It Simple Stimuli: Brain-Vetted Elements of Movie Trailers Predict Opening Weekend Ticket Sales // Advances in Consumer Research, 2016.

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Plassmann H., O’Doherty J., Shiv B., Rangel A. Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness // Proceedings of the National Academy of Sciences. 2008. Vol. 105. No. 3. Pp. 1050–1054.

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В сентябре 2015 г. выяснилось, что программное обеспечение в дизельных автомобилях компании во много раз занижало количество выбросов вредных веществ. Прим. пер.

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Kmart — австралийская сеть розничных универмагов. Прим. ред.

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Sears — американская компания, управляющая несколькими международными сетями розничной торговли. Прим. ред.

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Denny’s — американская сеть ресторанов. Прим. ред.

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Old Spice.